Tag Archives: marketing

Foundations of Arts Entrepreneurship 7

In this companion video to Foundations of Arts Entrepreneurship 6, I discuss marketing plans, audience segmentation, and branding .

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Foundations of Arts Entrepreneurship 6

Marketing. You know the drill: Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for … Continue reading

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