Arts Entrepreneurship 11 through 15

Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for those of you looking for a primer on arts entrepreneurship or some supplemental material for use in your own classes, I’m making these available to the public. For expediency’s sake, I’ve decided to post the remainder of the course, modules 11 through 15. You can find modules 1-10 by scrolling down through the pages or via the search bar.

Module 11: Business models and business forms/types.

 

Module 12: Business plans and the business model canvas

 

Module 13: Professional communication

 

Module 14: Grantwriting and fundraising for artists

 

Module 15: Public policy and intellectual property basics

I hope you’ve enjoyed Foundations of Arts Entrepreneurship!

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AE 10: Entrepreneurial Decision Making and Basic Finance

Module 10 looks at two approaches to entrepreneurial finance: venture capital vs. effectuation. To understand the module you will need to first seek out and watch the Voyage Air Guitar pitch on Season 1 Episode 3 of ABC’s Shark TankPlease watch this before you listen to the short lecture.

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Foundations of AE 9: Budgeting

This ninth module of Foundations of Arts Entrepreneurship is the second of three about money: 8 is on financial literacy; 9 is on budgeting; and 10 is on some very basic concepts of entrepreneurial finance. Please note that these modules are specifically geared toward artists and arts organizations and are not a substitute for the financial or tax advice you will get from a CPA or CFP.

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Foundations of AE 8: Fiscal Literacy

This eighth module of Foundations of Arts Entrepreneurship is the first of three about money: 8 is on financial literacy; 9 is on budgeting; and 10 is on some very basic concepts of entrepreneurial finance. Please note that these modules are specifically geared toward artists and are not a substitute for the financial or tax advice you will get from a CPA or CFP.

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Foundations of Arts Entrepreneurship 7

In this companion video to Foundations of Arts Entrepreneurship 6, I discuss marketing plans, audience segmentation, and branding .

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Foundations of Arts Entrepreneurship 6

Marketing.

You know the drill: Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for those of you looking for a primer on arts entrepreneurship or some supplemental material for use in your own classes, I’m making these available to the public by posting one video per week.

This video is the first of two about marketing. In it I introduce marketing concepts; utilities of exchange; marketing approaches; and the marketing mix. The reading is from workshop materials produced by the National Arts Marketing Project and the chapter “Magnetism” from Anne Bogart’s book and then, you act.

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Disability is Not a Costume

I am utterly disgusted by Madonna’s putting on an eyepatch to adopt the “persona” of her alter ego Madame X. Disability is not costume or character – it is disability. And when it comes to the eyepatch, I have some experience. Throughout my childhood, my mother wore an eyepatch after her eye socket and optic nerve were destroyed by a gangrene infection. After her eye was removed, she was no longer able to drive; her depth mom in glassesperception was gone; and she had my father walk on her left side out in public so she could have an extra set of eyes on that side. People stared at her, so she wore large dark glasses. An eye patch does not signify a mysterious character backstory; it signifies a disability.

I think about my mother and her half-blindness when I read about issues of representation on stage and screen, whether representation of disability, gender, or race. If Madonna wants to create a Madame X character with a disability, she should hire a disabled actor to play the part.

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