Author Archives: lindaessig

About lindaessig

Linda Essig is Dean of the College of Arts & Letters at Cal State LA and principal/owner of Creative Infrastructure LLC. The opinions expressed on creativeinfrastructure are her own and not those of Cal State LA. You can follow her on twitter @LindaInPhoenix.

Back at it (Finally)

After a summer vacation and some less fun issues (now completely resolved!) that unfortunately coincided with the very busy start of a new semester, I am back at work on my collection of  essays on the relationship between artists, money, … Continue reading

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Arts Entrepreneurship 11 through 15

Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for those of you looking for … Continue reading

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AE 10: Entrepreneurial Decision Making and Basic Finance

Module 10 looks at two approaches to entrepreneurial finance: venture capital vs. effectuation. To understand the module you will need to first seek out and watch the Voyage Air Guitar pitch on Season 1 Episode 3 of ABC’s Shark Tank. Please watch … Continue reading

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Foundations of AE 9: Budgeting

This ninth module of Foundations of Arts Entrepreneurship is the second of three about money: 8 is on financial literacy; 9 is on budgeting; and 10 is on some very basic concepts of entrepreneurial finance. Please note that these modules … Continue reading

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Foundations of AE 8: Fiscal Literacy

This eighth module of Foundations of Arts Entrepreneurship is the first of three about money: 8 is on financial literacy; 9 is on budgeting; and 10 is on some very basic concepts of entrepreneurial finance. Please note that these modules … Continue reading

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Foundations of Arts Entrepreneurship 7

In this companion video to Foundations of Arts Entrepreneurship 6, I discuss marketing plans, audience segmentation, and branding .

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Foundations of Arts Entrepreneurship 6

Marketing. You know the drill: Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for … Continue reading

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