Tag Archives: Audience research

Foundations of Arts Entrepreneurship 7

In this companion video to Foundations of Arts Entrepreneurship 6, I discuss marketing plans, audience segmentation, and branding .

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Foundations of Arts Entrepreneurship 3

Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for those of you looking for … Continue reading

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