Tag Archives: planning

Foundations of Arts Entrepreneurship 7

In this companion video to Foundations of Arts Entrepreneurship 6, I discuss marketing plans, audience segmentation, and branding .

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Plans, Planning, Thanksgiving

I teach a two-semester sequence on arts entrepreneurship for undergraduates. The first semester is delivered in an online format and introduces students to theories of entrepreneurship as well as tools arts entrepreneurs. Students are also introduced to business planning tools … Continue reading

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