Foundations of Arts Entrepreneurship 7

Posted on July 16, 2019 by lindaessig

In this companion video to Foundations of Arts Entrepreneurship 6, I discuss marketing plans, audience segmentation, and branding .

About lindaessig

Linda Essig is Dean of the College of Arts & Letters at Cal State LA and principal/owner of Creative Infrastructure LLC. The opinions expressed on creativeinfrastructure are her own and not those of Cal State LA. You can follow her on twitter @LindaInPhoenix.
This entry was posted in Arts entrepreneurship, arts infrastructure, Arts management and tagged , , , , . Bookmark the permalink.

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