Foundations of Arts Entrepreneurship 7

In this companion video to Foundations of Arts Entrepreneurship 6, I discuss marketing plans, audience segmentation, and branding .

About lindaessig

Linda Essig is Dean of the College of Arts & Letters at Cal State LA and principal/owner of Creative Infrastructure LLC. The opinions expressed on creativeinfrastructure are her own and not those of Cal State LA. You can follow her on twitter @LindaInPhoenix.
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