Foundations of Arts Entrepreneurship 6

Marketing.

You know the drill: Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for those of you looking for a primer on arts entrepreneurship or some supplemental material for use in your own classes, I’m making these available to the public by posting one video per week.

This video is the first of two about marketing. In it I introduce marketing concepts; utilities of exchange; marketing approaches; and the marketing mix. The reading is from workshop materials produced by the National Arts Marketing Project and the chapter “Magnetism” from Anne Bogart’s book and then, you act.

About lindaessig

Linda Essig is Dean of the College of Arts & Letters at Cal State LA and principal/owner of Creative Infrastructure LLC. The opinions expressed on creativeinfrastructure are her own and not those of Cal State LA. You can follow her on twitter @LindaInPhoenix.
This entry was posted in Arts entrepreneurship, Arts management, Higher education, Institutional Infrastructure and tagged , , , , . Bookmark the permalink.

1 Response to Foundations of Arts Entrepreneurship 6

  1. Pingback: Foundations of Arts Entrepreneurship 7 | Creative Infrastructure

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