Foundations of Arts Entrepreneurship 3

Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for those of you looking for a primer on arts entrepreneurship or some supplemental material for use in your own classes, I’m making these available to the public by posting one video a week for the next fifteen weeks.

In this third module, I discuss how need motivates artists, funders, and audience members, and basic techniques for researching your audience and recognizing their needs and wants. The reading referenced in this module is:

  • Simonet, Making Your Life as an Artist, Artists U, 2014. Free downloadable eBook: pp. 30 -35
  • Artspire, The Profitable Artist. New York: Allworth Press 2011. pp. 115-121 (Chapter 13 Marketing and Networking; Chapter 14 Researching your Market)


About lindaessig

Linda Essig is Dean of the College of Arts & Letters at Cal State LA and principal/owner of Creative Infrastructure LLC. The opinions expressed on creativeinfrastructure are her own and not those of Cal State LA. You can follow her on twitter @LindaInPhoenix.
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