Tag Archives: audience development

Translation, Part 3: Empathy

Our adventure in translating entrepreneurial tools for the arts domain continued today as I introduced my graduate seminar to the concept of  an “empathy map.” Empathy mapping asks the entrepreneur to consider how potential customers think and feel, what they … Continue reading

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Audience Development Approaches

The first year graduate students in arts management are spending a couple of weeks discussing marketing, audience development, community engagement, and community arts practice.  I drew a couple of quick sketches on the chalkboard – yes, we still have a … Continue reading

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Community Fellowship

Nobel laureate Orhan Pamuk writes a beautiful passage among many beautiful passages in his novel The Museum of Innocence that explains why the small screen, be it television, computer, or smart phone, will never replace the shared experience of being part … Continue reading

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Create Dangerously!

Albert Camus gave a speech entitled “Create Dangerously” at Uppsala University in December 1957. He did not mean the title as a directive with an exclamation point at the end, but rather as a description: “To create today is to … Continue reading

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Get Out of Your Room!

The hottest idea in entrepreneurship education circles for the last year or two has been the “lean launch pad” or “lean canvas” for business model generation as explained in Osterwalder and Pigneur’s book of that name and as evangelized by … Continue reading

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An Alphabet of Culture and Community

As part of the third biennial Pave symposium: Entrepreneurship, the Arts, and Creative Placemaking held April 12-13, the Phoenix chapter of Emerging Arts Leaders facilitated a workshop on connecting arts to communities in the Phoenix metro area (or “The Valley” … Continue reading

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From Reformation to Aggregation

Two years ago, when Ben Cameron of the Doris Duke Charitable Foundation delivered the keynote address at the Second Biennial Pave Symposium on Entrepreneurship and the Arts, and in his Ted talk of 2010, he spoke of the arts being … Continue reading

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