Tag Archives: audience development

Translation, Part 3: Empathy

Posted on October 15, 2014 by lindaessig

Our adventure in translating entrepreneurial tools for the arts domain continued today as I introduced my graduate seminar to the concept of  an “empathy map.” Empathy mapping asks the entrepreneur to consider how potential customers think and feel, what they … Continue reading →

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Audience Development Approaches

Posted on March 31, 2014 by lindaessig

The first year graduate students in arts management are spending a couple of weeks discussing marketing, audience development, community engagement, and community arts practice.  I drew a couple of quick sketches on the chalkboard – yes, we still have a … Continue reading →

Posted in Arts education, Arts management, Uncategorized | Tagged , , , , | 5 Comments

Community Fellowship

Posted on December 27, 2013 by lindaessig

Nobel laureate Orhan Pamuk writes a beautiful passage among many beautiful passages in his novel The Museum of Innocence that explains why the small screen, be it television, computer, or smart phone, will never replace the shared experience of being part … Continue reading →

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Create Dangerously!

Posted on October 21, 2013 by lindaessig

Albert Camus gave a speech entitled “Create Dangerously” at Uppsala University in December 1957. He did not mean the title as a directive with an exclamation point at the end, but rather as a description: “To create today is to … Continue reading →

Posted in Arts education, Arts policy | Tagged , , , , , | 4 Comments

Get Out of Your Room!

Posted on May 6, 2013 by lindaessig

The hottest idea in entrepreneurship education circles for the last year or two has been the “lean launch pad” or “lean canvas” for business model generation as explained in Osterwalder and Pigneur’s book of that name and as evangelized by … Continue reading →

Posted in Arts entrepreneurship, arts infrastructure, Uncategorized | Tagged , , , , , , , | 3 Comments

An Alphabet of Culture and Community

Posted on April 15, 2013 by lindaessig

As part of the third biennial Pave symposium: Entrepreneurship, the Arts, and Creative Placemaking held April 12-13, the Phoenix chapter of Emerging Arts Leaders facilitated a workshop on connecting arts to communities in the Phoenix metro area (or “The Valley” … Continue reading →

Posted in Arts education, Arts entrepreneurship, arts infrastructure, Arts policy, Culture and democracy, Higher education | Tagged , , , , , , , , , , , | 1 Comment

From Reformation to Aggregation

Posted on March 14, 2013 by lindaessig

Two years ago, when Ben Cameron of the Doris Duke Charitable Foundation delivered the keynote address at the Second Biennial Pave Symposium on Entrepreneurship and the Arts, and in his Ted talk of 2010, he spoke of the arts being … Continue reading →

Posted in Arts entrepreneurship, Arts funding, Culture and democracy, Uncategorized | Tagged , , , , , , , , , | 6 Comments

Danger, Will Robinson

Posted on January 19, 2013 by lindaessig

As a child, I heard the Robot on “Lost in Space” warning “Danger, Will Robinson, danger, danger!” As an adult, I sometimes find myself in the precarious position of the Robot seeing danger signs before me, but being a human, … Continue reading →

Posted in Arts entrepreneurship, arts infrastructure, Arts management, Uncategorized | Tagged , , , , , , | 1 Comment

Hey, Where’d Your Creativity Go? Part II

Posted on June 24, 2012 by lindaessig

One of my earliest posts on this blog was in response to the question “Hey Linda, where’d your creativity go?” I wrote, “To a little orange room in a repurposed dorm in Tempe, Arizona” where I was creating curriculum for … Continue reading →

Posted in arts infrastructure, Uncategorized | Tagged , , , , | 3 Comments

Avoiding the Begging Cup – redux

Posted on April 9, 2012 by lindaessig

Late last week, Richard Dare of the Brooklyn Philharmonic posted a column on the Huffington Post about the unsustainability of a donor-based business model for the arts.  A colleague, seeing this, wrote, “I’ve been saying that for years.” To which … Continue reading →

Posted in Arts entrepreneurship, Arts funding, arts infrastructure | Tagged , , , , , , | 5 Comments