Category Archives: Arts entrepreneurship

Translation, Part 4: MVP by MVPs

The Udacity lectures featuring Steve Blank on new venture creation are serving as a kind of textbook for my “flipped” graduate arts entrepreneurship class. Blank’s entrepreneurial process, shared by others in the lean start-up movement, advocates for getting a minimum … Continue reading

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Student + Art + Market

Artists want – need – to make art. One of the hardest concepts to teach the young artists I teach is that when they send that art out into the world to meet its audience, they are doing so in … Continue reading

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Translation, Part 3: Empathy

Our adventure in translating entrepreneurial tools for the arts domain continued today as I introduced my graduate seminar to the concept of  an “empathy map.” Empathy mapping asks the entrepreneur to consider how potential customers think and feel, what they … Continue reading

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Multiple Threads of Inquiry

Hurtling through the sky in a metal tube with wings, ninety minutes behind schedule, and missing the second game of the NLCS, I pause from what has been a hectic fall semester (thus far) to reflect on the conference just … Continue reading

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Translation, Part 2

As my graduate arts entpreneurship seminar worked through the nine “blocks” of Osterwalder and Pignuer’s canvas for business model generation, a new point of translation emerged.  We realized that in the arts, key partners and customer segments are not on opposite … Continue reading

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Entrepreneurship in Translation, Part 1

With some frequency, I am asked to provide a definition of “arts entrepreneurship.” I have a short working definition (the cocktail party version is “Arts entrepreneurship is entrepreneurial action in the service of art”). I’ve written longer descriptions of arts entrepreneurship … Continue reading

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Through the Eyes of my Students

There have been several blog posts recently that assert that there is no such thing as arts entrepreneurship or that artists are artists not entrepreneurs, as if those two roles are mutually exclusive. It is not surprising to read that I disagree … Continue reading

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