Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for those of you looking for a primer on arts entrepreneurship or some supplemental material for use in your own classes, I’m making these available to the public by posting one video a week for the next fifteen weeks.

In this third module, I discuss how need motivates artists, funders, and audience members, and basic techniques for researching your audience and recognizing their needs and wants. The reading referenced in this module is:

• Simonet, Making Your Life as an Artist, Artists U, 2014. Free downloadable eBook: http://www.artistsu.org/download-the-book pp. 30 -35
• Artspire, The Profitable Artist. New York: Allworth Press 2011. pp. 115-121 (Chapter 13 Marketing and Networking; Chapter 14 Researching your Market)

Enjoy!