Four years ago, I created a series of short videos for use in my class Foundations of Arts Entrepreneurship. I’m no longer teaching the course (and the videos themselves admittedly could use some updating) but for those of you looking for a primer on arts entrepreneurship or some supplemental material for use in your own classes, I’m making these available to the public by posting one video per week.
In Module 5 I introduce mission and vision statements from a variety of arts enterprises, discuss the characteristics of good (i.e. useful) mission statements, and let Steve Blank explain the related concept of value proposition. The readings referenced in the module are Ann Bogart’s and then, you act and András Szántó’s article, “60 Museums in Search of a Mission Statement.”