Artists want – need – to make art. One of the hardest concepts to teach the young artists I teach is that when they send that art out into the world to meet its audience, they are doing so in a market environment. How can young artists learn not just about “marketing,” the skill, but about “market” as a social system? Without realizing they were doing so, the students in my graduate seminar have created an opportunity to do just that.
The primary assignment in the course is to work collaboratively to launch a venture: a venture that they ideate, innovate, and actuate. The venture they are creating is SAM – Student Art Market. Not only are they learning about new venture creation, but the students who exhibit and sell work at the event will be able to experience, albeit on a small scale, the social system of the market. They will interact with their audience, get feedback from it and, hopefully, earn some extra cash for their holiday shopping. The lesson: their work has value to people other than themselves and they can have control over its production and distribution.
Thank you Kara, Mollie, Ashley, Emily, and Shelby for creating a microcosm scale laboratory not just for your entrepreneurial ideas but for those of all the participating students.