Translation, Part 2

As my graduate arts entpreneurship seminar worked through the nine “blocks” of Osterwalder and Pignuer’s canvas for business model generation, a new point of translation emerged.  We realized that in the arts, key partners and customer segments are not on opposite ends of a flat map:

biz model canvas flat

The canvas, instead, should be mapped onto a cylinder, so that key partners and customer segments meet:
3d biz model canvas

About lindaessig

Linda Essig is Dean of the College of Arts & Letters at Cal State LA and principal/owner of Creative Infrastructure LLC. The opinions expressed on creativeinfrastructure are her own and not those of Cal State LA. You can follow her on twitter @LindaInPhoenix.
This entry was posted in Arts education, Arts entrepreneurship, Higher education and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s