Michelle Obama’s Bully Pulpit

“every day through engagement in the arts, our children learn to open their imaginations to dream just a little bigger and to strive every day to reach those dreams.”

MIchelle Obama Oscar announcementThe numbers aren’t in yet, but it is estimated that a couple hundred million people worldwide watched and heard Michelle Obama speak those words as she introduced the Academy Award for best picture.  Approximately 40 million of those viewers were in the US – more than the 33.5 million Americans[i] who watched her husband’s state of the union address eleven days earlier.  The president didn’t mention arts and culture in his speech – not once — but it may not matter.  The first lady’s bully pulpit comment may be a signal of good things to come.

During her husband’s first term, Michelle Obama made childhood obesity her primary policy focus.  The “Let’s Move” initiative and the White House Task Force on Childhood Obesity resulted.  From there, school lunch menus across the nation have changed.[ii]  Let’s call on the First Lady to make arts engagement for children the policy focus of the second term.  She doesn’t need to focus on the arts as an economic driver, she can focus — as we all should[iii] — on the arts as a driver of the imagination – the impact of the arts on our dreams and our hearts.

Thank you, Michelle, for making this strong statement in support of arts education to tens of millions of Americans.  Now, please, follow through with action.

UPDATE: I wrote to the First Lady. Her response said nothing about the arts <sigh>:

Michelle response

[iii] See https://creativeinfrastructure.org/2012/06/20/its-not-the-economy/ for why I think the economic impact argument in support of the arts is incomplete, at best

About lindaessig

Linda Essig is director of Enterprise and Entrepreneurship Programs at the Herberger Institute for Design and the Arts at Arizona State University, including its award-winning arts entrepreneurship program, Pave: http://pave.asu.edu The opinions expressed on creativeinfrastructure are her own and not those of ASU. You can follow her on twitter @LindaInPhoenix and "like" the Pave Program in Arts Entrepreneurship at http://www.facebook.com/pages/pave-program-in-arts-entrepreneurship/386328970101 Find Pave's journal, Artivate, at http://artivate.org
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2 Responses to Michelle Obama’s Bully Pulpit

  1. lindaessig says:

    Margy Waller (http://www.topospartnership.com/project/arts-and-community/) sent the following comment via email:
    The official word on why FLOTUS wanted to give the Oscar, via the New York Times:

    “The Academy Awards approached the first lady about being a part of the ceremony,” said Kristina Schake, a spokeswoman for Mrs. Obama. “As a movie lover, she was honored to present the award and celebrate the artists who inspire us all, especially our young people, with their passion, skill and imagination.”

    Agreed that we should encourage her! And this gives us something more to repeat and replay.

  2. Margy Waller says:

    The official word on why FLOTUS wanted to give the Oscar, via the New York Times:

    “The Academy Awards approached the first lady about being a part of the ceremony,” said Kristina Schake, a spokeswoman for Mrs. Obama. “As a movie lover, she was honored to present the award and celebrate the artists who inspire us all, especially our young people, with their passion, skill and imagination.”

    Agreed that we should encourage her! And this gives us something more to repeat and replay.

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