Author Archives: lindaessig

About lindaessig

Linda Essig directs ASU's arts entrepreneurship program, Pave: http://theatrefilm.asu.edu/initiatives/pave/ The opinions expressed on creativeinfrastructure are her own and not those of ASU. You can follow her on twitter @LindaInPhoenix and "like" the Pave Program in Arts Entrepreneurship at http://www.facebook.com/pages/pave-program-in-arts-entrepreneurship/386328970101 Find Pave's journal, Artivate, at http://artivate.org

Student + Art + Market

Artists want – need – to make art. One of the hardest concepts to teach the young artists I teach is that when they send that art out into the world to meet its audience, they are doing so in … Continue reading

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Guns Over Speech?

From time to time, I range away from Creative Infrastructure’s focus on “thoughts and ideas about infrastructure for the arts” to other topics about which I am passionate, and this is one of those times — but not really.   The … Continue reading

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Translation, Part 3: Empathy

Our adventure in translating entrepreneurial tools for the arts domain continued today as I introduced my graduate seminar to the concept of  an “empathy map.” Empathy mapping asks the entrepreneur to consider how potential customers think and feel, what they … Continue reading

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Multiple Threads of Inquiry

Hurtling through the sky in a metal tube with wings, ninety minutes behind schedule, and missing the second game of the NLCS, I pause from what has been a hectic fall semester (thus far) to reflect on the conference just … Continue reading

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Translation, Part 2

As my graduate arts entpreneurship seminar worked through the nine “blocks” of Osterwalder and Pignuer’s canvas for business model generation, a new point of translation emerged.  We realized that in the arts, key partners and customer segments are not on opposite … Continue reading

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Entrepreneurship in Translation, Part 1

With some frequency, I am asked to provide a definition of “arts entrepreneurship.” I have a short working definition (the cocktail party version is “Arts entrepreneurship is entrepreneurial action in the service of art”). I’ve written longer descriptions of arts entrepreneurship … Continue reading

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In Which I Review the Theory of Public Goods

Because “art is a public good” is an oft-used trope for justifying public funding for the arts, every so often I like to review Samuelson’s seminal work on the topic, “A Theory of Public Expenditure.” (It seems, lately, that reading … Continue reading

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